The Shaw veteran joins the omnichannel green building company at a moment of rapid growth and will be spearheading business with Cali retailer partners. The move is part of what has been heralded by World Floor Covering Association CEO, Scott Humphrey, as the creation of the “dream team.”

Cali Bamboo, the direct-to-consumer and omnichannel leader in both flooring and decking, has named industry veteran Bob Fish as its new Director of National Sales. Fish spent the last 30+ years at Shaw Industries, and most recently served as an Anderson/Tuftex Regional Vice President. His contributions to the company resulted in consistent sales growth and a stream of accolades, including Tuftex National Regional Vice President of the Year in 2017. He brings to the Cali team a wealth of industry experience in both the U.S. and Canada, and decades of close relationships with top flooring retailers.  

Rich Mandel of Sterling Carpet and Flooring in Anaheim, CA is one such retailer who has worked with Fish for years. Speaking on the new move, he says, “I’ve had some hall of famers over the years, and Bob is the best manager for driving business that ever called on me in my 30 years in the industry. I’m excited for him for the opportunity at Cali. I think the position he’s been given allows him to use his creativity more fully.”

That’s exactly what Cali President and CEO, Doug Jackson is aiming for. “This company is known for our ability to work fast, smart, and with more agility than this industry is really accustomed to. We’ve already proven ourselves to some amazing channel partners, and this renewed focus on strengthening the Cali leadership team means we’re even better positioned to service these relationships.”

The rest of Jackson’s sales team steering the omnichannel company’s various vehicles includes Mike Belprez directing channel management, Tom Tidmore overseeing business development, Samantha Savitch heading the Lowe’s team, and Chris Veety leading residential sales. The new moves follow a highly successful year which saw Cali hit over $100 million in revenue (21.8% growth) and the 10th straight year on the Inc. 5000 Fastest Growing Companies list.

The leadership shift has not gone unnoticed by the flooring industry at large. Says Scott Humphrey, CEO of the Wood Floor Covering Association, “What we’re seeing with the leadership of Doug Jackson and the assembly of this dream team of flooring industry professionals is a real opportunity to make a difference and change the paradigm in our industry. They are creating for themselves a unique environment to utilize their creativity and entrepreneurial skills. I am excited to see what comes from the conversations and actions brought about by the team of Jackson, Tidmore, Belprez, Fish, and your other executives. Truly, some of the best I have encountered in my 40 plus years in the industry.”